Prior to joining Sidra Capital in 2014, Sophian was the Head of PR for Toyota at Abdul Latif Jameel (ALJ) and the company’s sponsorship of the Saudi Professional League. Due to his expertise in integrated strategic communications and issues management, Sophian was soon made Head of Brand Reputation, responsible for the conception and implementation of a high level mitigation strategy.
Previously, Sophian has established a professional reputation that led to his appointment as Country Manager for a global agency in Saudi Arabia.
Sophian has a masters’ degree in Political Science and American Studies from J.W. Goethe University, Frankfurt a.M.